This is the result of a sketch I showed you in a previous post. The first image is a drawing in my sketchbook, and the second one is having vectorised it in Illustrator. I much prefer the drawing; it didn’t need to be digital, as it’s overcomplicated and too rigid. The idea with the text was to have the tracking so tight that the letters became a solid object, being picked up by the crane. I don’t think it has enough impact to carry off this concept; perhaps just making the text bigger would make this work – what do you think?